The Simplest Sales Mix Check
Sales mix tells you if you are growing the right revenue or the wrong revenue.
Who This Is For
- You have many offers and do not know which drives profit.
- Your top-selling item is not your best profit item.
- You want a quick way to see the mix.
What To Do This Week
- List top 5 products/services by revenue.
- Estimate margin for each (rough is fine).
- Stop pushing the worst-margin item as your main offer.
FAQ
Do I need perfect job costing?
No. Rough estimates still reveal obvious mix problems.
What if best-margin offer does not sell?
Improve positioning and packaging, not discounting.
Should I remove low-margin offers?
Reprice, bundle, reduce scope, or reduce priority.
How often should I check?
Monthly, with a quick weekly glance.
What template helps?
A simple sales mix tracker you update monthly.