How To Tell If You Are Undercharging
If you stay busy but struggle to keep profit, your pricing, scope or delivery costs may need attention.
Who This Is For
- Your calendar is full but your bank balance does not improve.
- You accept small jobs that take more work than expected.
- You price based on what customers may accept, not your numbers.
What To Do This Month
- Choose one offer and review the time and direct costs needed to deliver it.
- Compare the selling price with the delivery cost.
- For new clients, adjust the price or tighten the scope.
FAQ
Simplest sign of undercharging?
You need more and more sales just to maintain the same profit.
What if customers complain?
Explain the value and scope clearly. Do not immediately offer a discount.
Can I test without risk?
Start by testing the new price with new clients.
What if I have no cost data?
Start with available records, then improve the cost tracking in Xero.
Monthly habit?
Review the margin of one offer, quote or completed job during Money Day.