Cut Expenses Or Raise Prices First?
Choose the lever with the biggest impact and the least risk this week.
Who This Is For
- You feel squeezed and unsure what to do first.
- You keep cutting but nothing improves.
- You are scared to raise prices.
What To Do This Week
- Cut obvious waste first (subscriptions, leakage, convenience costs).
- Stop discounting by default.
- Raise price on the easiest offer to change (new customers first).
FAQ
What if cutting hurts growth?
Cut waste, not capability. Remove spend that does not protect margin.
What If raising prices causes drop-off?
Test small increases and improve packaging and scope clarity.
How to decide quickly?
Find the biggest leak: pricing, discounting, delivery cost, or overhead creep.
What if I cannot cut or raise?
Reduce scope, change terms, or change your offer mix.
What should I track?
Gross margin trend and operating expense creep.