How To Tell If You Are Undercharging
If you cannot keep profit even when busy, you are undercharging or leaking delivery cost.
Who This Is For
- Your calendar is full but your bank is not.
- You say yes to “small” work that drains you.
- You price based on fear, not numbers.
What To Do This Week
- Pick one offer and estimate rough cost-to-deliver (time + direct costs).
- Compare price to cost and identify the gap.
- Increase price for new clients or tighten scope for same price.
FAQ
Simplest sign of undercharging?
You need constant volume just to survive.
What if customers complain?
Improve packaging and positioning. Do not default to discounting.
Can I test without risk?
Yes. Test with new clients first.
What if I have no cost data?
Use rough estimates now and refine later.
Weekly habit?
Review one quote or job margin weekly.