CPR Compass™

Most owners obsess over revenue. CPR forces the real question: what is leaking first — Cash, Profit, or Revenue quality?

Cash

Timing, runway, and spend limits. Cash is oxygen.

Profit

Margin and cost creep. Profit is what you keep.

Revenue

Quality of sales. Bad revenue makes you poorer.

How CPR is used

  • Identify the #1 bottleneck (Cash, Profit, or Revenue)
  • Pick the first fix that removes pressure fastest
  • Run Money Day weekly to keep control

Typical misconception

  • More sales fixes everything.
  • Reality: if you leak on costs or discounting, more sales can create bigger losses.