90-day program

Break-even by month 4 — one-time $6,999

Client at ~$120k/mo revenue. Target lift +4%. Decay 3%/mo.

Month-1 lift$4,800
12-mo gross lift~$48,985
Break-evenmonth 4
12-mo ROI (gross/fees)~2.70×
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Use these numbers
Compares 12-mo gross lift vs one-time fee. Month-1 lift decays by your % each month.
Build + Care

Retainer — $5,000/mo

Client at ~$120k/mo revenue. Target lift +6%. Decay 4%/mo.

Month-1 lift$6,000
12-mo gross lift~$69,712
12-mo fees$60,000
12-mo ROI (gross/fees)~1.16×
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Prefill external calculator
Models a flat monthly fee (fee × 12). Month-1 lift decays by your % each month.
90-day program

Break-even by month 4 — one-time $6,999

Client at ~$120k/mo revenue. Target lift +4%. Decay 3%/mo.

Month-1 lift$4,800
12-mo gross lift~$48,985
Break-evenmonth 4
12-mo ROI (gross/fees)~2.70×
1 • $4,8002 • $4,6563 • $4,5164 • $4,381
5 • $4,2496 • $4,122——
Use these numbers
One-time fee compares against 12-mo gross lift with decay.
Build + Care

Retainer — $5,000/mo

Client at ~$120k/mo revenue. Target lift +6%. Decay 4%/mo.

Month-1 lift$6,000
12-mo gross lift~$58,094
12-mo fees$60,000
12-mo ROI (gross/fees)~0.97×
1 • $6,0002 • $5,7603 • $5,5304 • $5,309
5 • $5,0976 • $4,893——
Prefill external calculator
Treats retainer as single monthly fee for math; stepping to $2k/mo after month 3 improves ROI.
90-day program

Break-even by month 4 — one-time $18,000

Client at ~$120k/mo revenue. Target lift +4%. Decay 3%/mo.

Month-1 lift$4,800
12-mo gross lift~$48,985
Break-evenmonth 4
12-mo ROI (gross/fees)~2.7×
1 • $4,8002 • $4,6563 • $4,5164 • $4,381
5 • $4,2496 • $4,122——
Use these numbers
One-time fee compares against 12-mo gross lift with decay.
Build + Care

Break-even by month 4 — build $8k/mo ×3 → care $2k/mo

Client at ~$120k/mo revenue. Target lift +6%. Decay 4%/mo.

Month-1 lift$7,200
12-mo gross lift~$69,712
12-mo fees$96,000
12-mo ROI (gross/fees)~0.73×
1 • $7,2002 • $6,9123 • $6,6364 • $6,371
5 • $6,1166 • $5,871——
Prefill external calculator
Treats retainer as single monthly fee for math; stepping to $2k/mo after month 3 improves ROI.
90-day program

Break-even by month 4 — one-time $18,000

Client at ~$120k/mo revenue. Target lift +4 pp. Decay 3%/mo.

Month-1 lift$4,800
12-mo gross lift~$48,985
Break-evenmonth 4
12-mo ROI (gross/fees)~2.70×
1 • $4,8002 • $4,6563 • $4,5164 • $4,381
5 • $4,2496 • $4,122——
Use these numbers
One-time fee compares against 12-mo gross lift with decay.
Build + Care

Break-even by month 4 — build $8k/mo ×3 → care $2k/mo

Client at ~$120k/mo revenue. Target lift +6 pp. Decay 4%/mo.

Month-1 lift$7,200
12-mo gross lift~$69,712
12-mo fees$96,000
12-mo ROI (gross/fees)~0.73×
1 • $7,2002 • $6,9123 • $6,6364 • $6,371
5 • $6,1166 • $5,871——
Prefill external calculator
Retainer math uses monthly × 12 for fees.