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How Profit-Ready works

Turn your numbers into a system for better decisions.

Accounting tells you what happened. Profit-Ready helps you see what needs attention, decide what to do next and build a repeatable finance routine around Cash, Profit and Revenue.

Know what to fix first
Know your spending and profit limits
Make Xero more useful
The Profit-Ready method

5 simple steps to know what to look at and what to do next.

You do not need to watch every number. You need a simple routine for the ones that matter.

1

Find it

See whether Cash, Profit or Revenue is causing the most pressure.

2

Plan it

Set practical spending, profit and sales targets before you spend or commit.

3

Act on it

Fix the most important issue first instead of trying to change everything at once.

4

Track it

Check whether what you changed actually improved the numbers.

5

Reset it

Update the targets as the business changes.

Start here — know what to fix first

Before you choose a solution, find out what is actually causing the pressure.

The CPR Compass™ helps you identify whether the main pressure is coming from Cash, Profit or Revenue.

Once you know the biggest gap, it becomes much easier to choose the right next action, free tool or service.

A familiar SME story

The business can be busy and still feel financially stuck.

Michael is busy, sales are coming in, and he rarely says no to work. But cash still feels tight.

So he reacts — takes another job, discounts to win work, delays payments, does more himself, and chases whatever brings cash in fastest.

More activity. More stress. Not necessarily more profit.

Michael does not need another hustle. He needs to know what actually needs fixing first — Cash, Profit or Revenue.

That is where the Profit-Ready method starts.

Why sales, profit and cash are not the same thing

Milk the Cow, Don’t Just Feed It.

Sales alone do not make a business stronger. Revenue needs to turn into Profit — and Profit needs to become usable Cash.

Revenue — Feed the cow

Bring in enough of the right sales to support the business.

Profit — Milk the cow

Price properly, control costs and keep enough of what you earn.

Cash — Store the milk

Make sure profit does not disappear through spending, slow collection or poor timing.

Revenue keeps work coming in. Profit makes the work worthwhile. Cash keeps the business moving.

Why profit can look fine while cash feels wrong

So where did the cash go?

Profit on paper does not always mean cash is available when you need it. Timing, commitments and spending can create a very different picture in the bank.

The accounts can tell you that you made a profit. Cash planning helps you see whether the money is actually available when you need it.

Profit-Ready Priority Ladder

Do not push harder for growth before fixing the level under pressure.

Your first priority depends on where the business is under pressure. A business can grow more safely when its basic cash and profit needs are already under control.

Profit-Ready Priority Ladder showing Survive, Stabilise and Grow

Growth is harder to sustain when Cash or Profit is still unstable. That is why the CPR Compass™ starts by helping you identify which area needs attention first.

Plan it

Set a few numbers that make everyday decisions easier.

Instead of making decisions from the bank balance alone, set a few practical financial guardrails.

Safe to spend

Know what cash may actually be available after upcoming commitments.

Profit target

Set how much profit the business should aim to keep.

Break-even

Know the minimum sales needed to cover your operating costs.

Revenue target

Know the sales level needed to reach the result you want.

Build the system

Set Xero up so the numbers help you make decisions.

Profit-Ready Xero helps organise reliable accounting information around the decisions you need to make.

The goal is not more reports. It is a clearer routine for seeing what needs attention and acting earlier.

01
Reliable numbers. Start with trusted data.
02
Decision visibility. See Cash, Profit and Revenue clearly.
03
Practical routine. Review what matters.
04
Action. Fix the priority issue first.
Choose the support you need

Get Xero working better — or bring in CFO help when the decisions get bigger.

Not every business needs the same level of help.

Bigger decisions

Fractional CFO

For owners who need senior finance input for planning, profitability, scenarios, growth or more complex decisions.

Plan before making bigger financial commitments
Work through cashflow and profit problems
Get input on pricing, investment and growth decisions
Have an experienced finance partner to talk decisions through with
Explore Fractional CFO

Eligible transformation projects may also qualify for EDG support.

See it in action

See how Profit-Ready Xero works in practice.

See how the Profit-Ready method can be built into Xero as a practical decision system for Cash, Profit and Revenue.

Book Xero demo
How Profit-Ready works

Turn your numbers into a system for better decisions.

Accounting tells you what happened. Profit-Ready helps you see what needs attention, decide what to do next and build a repeatable finance routine around Cash, Profit and Revenue.

Know what to fix first
Set clearer financial guardrails
Use Xero for better decisions
The Profit-Ready method

5 simple steps from numbers to action.

The system is simple. The routine is what makes it useful.

1

Find it

Spot whether Cash, Profit or Revenue needs attention first.

2

Plan it

Set the numbers, priorities and limits that guide decisions.

3

Act on it

Choose the next financial action instead of trying to fix everything.

4

Track it

See whether the action improved the numbers that matter.

5

Reset it

Adjust targets and priorities as the business changes.

Start here — know what to fix first

Start with the first step: know what to fix first.

The CPR Compass™ helps you identify whether the main pressure is coming from Cash, Profit or Revenue.

Once you know the biggest gap, it becomes much easier to choose the right next action, free tool or service.

A familiar SME story

Busy does not always mean financially healthy.

Michael is busy, sales are coming in, and he rarely says no to work. But cash still feels tight.

So he reacts — takes another job, discounts to win work, delays payments, does more himself, and chases whatever brings cash in fastest.

More activity. More stress. Not necessarily more profit.

Michael does not need another hustle. He needs to know what actually needs fixing first — Cash, Profit or Revenue.

That is where the Profit-Ready method starts.

A simple way to think about CPR

Milk the Cow, Don’t Just Feed It.

Sales alone do not make a business stronger. Revenue needs to turn into Profit — and Profit needs to become usable Cash.

Revenue — Feed the cow

Bring in enough of the right sales to keep the business healthy.

Profit — Milk the cow

Price properly, manage costs and keep more of what you earn.

Cash — Store the milk

Protect the cash so profit does not disappear through spending or poor timing.

Revenue feeds the business. Profit creates the reward. Cash keeps it usable.

Why profit can look fine while cash feels wrong

The missing cash flow.

Profit on paper does not always mean cash is available when you need it. Timing, commitments and spending can create a very different picture in the bank.

Good accounting can show profit. Good cash management helps make sure the money is there when the business needs it.

Profit-Ready Priority Ladder

Fix the level under pressure before pushing harder for growth.

Your first priority depends on where the business is under pressure. A business can grow more safely when its basic cash and profit needs are already under control.

Profit-Ready Priority Ladder showing Survive, Stabilise and Grow

Growth is harder to sustain when Cash or Profit is still unstable. That is why the CPR Compass™ starts by helping you identify which area needs attention first.

Plan it

Set the numbers that guide everyday decisions.

Instead of making decisions from the bank balance alone, set a few practical financial guardrails.

Safe to spend

Know what cash is available after commitments.

Profit target

Decide what profit the business should protect.

Break-even

Know the sales needed to cover operating costs.

Revenue target

Set the sales target needed for your financial result.

Build the system

Put Profit-Ready into the way you use Xero.

Profit-Ready Xero helps organise reliable accounting information around the decisions you need to make.

The goal is not more reports. It is a clearer routine for seeing what needs attention and acting earlier.

01
Reliable numbers. Start with trusted data.
02
Decision visibility. See Cash, Profit and Revenue clearly.
03
Practical routine. Review what matters.
04
Action. Fix the priority issue first.
Choose the support you need

Build the system — or add senior finance support when the decisions get bigger.

Not every business needs the same level of help.

Bigger decisions

Fractional CFO

For owners who need senior finance input for planning, profitability, scenarios, growth or more complex decisions.

Financial planning and scenario modelling
Cashflow and profitability improvement
Pricing, investment and growth decisions
Ongoing senior finance guidance
Explore Fractional CFO

Eligible transformation projects may also qualify for EDG support.

See it in action

See how Profit-Ready Xero works in practice.

See how the Profit-Ready method can be built into Xero as a practical decision system for Cash, Profit and Revenue.

Book Xero demo